Challenges
Brewzza began as a nameless, concept‑only café that needed a vibrant brand identity tailored to Gen Z. The goal was a name that is catchy and trademarkable, plus visuals that captured a youthful, energetic café vibe and differentiated it from traditional coffee branding.
The Solution
We blended “brew” + “bonanza” into Brewzza, a playful, energetic name. The logo uses bold typography with a hidden thunderbolt between the Z’s to signal energy. A vibrant green palette reinforces freshness. Social visuals and witty captions were used to engage Gen Z authentically.
