Eatabbly

Branding
Eatabbly 2023
Eatabbly redefines snacking with nutritious nut mixes, crafted for health-conscious tastes, turning each bite into a nourishing and delightful experience.

Challenges

Eatabbly did not want to be ‘just another health mix brand’ in the crowded market. They wanted to change the perception of health-oriented snacks and position themselves as a brand that is a perfect balance of nutrition and highlighting their USPs, including, health, taste, affordability, and exclusive nut mix combinations.

The Solution

I decided to give Eatabbly a fun twist and positioned it as 'Snack-a-hero' a superhero of snacks that offers both health and taste. I developed a vibrant brand narrative that celebrates health, joy, and deliciousness, infusing it across every design element and message. The smiling logo symbolized the brand’s commitment to making wholesome choices enjoyable, while the lively packaging design and grab-and-go options added an irresistible appeal to each package.