Fade

Branding
FADE 2023
FADE offers hands-on courses in film and design, equipping students with industry insights. Partnered with universities, they prep students for global success.

Challenges

FADE was looking forward to a launch and had limited time before that they wanted a logo that represented their brand’s idea of opening the doors to employment in the field of filmmaking for students by providing them with practical knowledge. At the same time, they also wanted something that was appealing to their target audience which is mostly youth.

The Solution

For FADE I understood the brand’s essence and created a logo that looked like a door. This represents FADE as the entry point or gateway to the actual world of filmmaking and how this industry works. It also covers the idea that FADE shares that it is a place, where individuals can open the door and get exposure to the global level and learn to get employed.