Takshvi

Branding
Takshvi 2022
Takshvi, by Shree Pagariya Jewellers, brings 80 years of trusted legacy to B2B jewelry. Known for transparency, Indian roots, and a tech-driven, modern approach.

Challenges

Takshvi had a unique challenge to face as a jewelry brand of matches traditional and present-day aesthetics. They wanted to embrace their Indian roots with a modern touch and at the same time also wanted to talk about their tech-driven approach.

The Solution

For Takshvi, I designed a captivating logo in red and gold line art, blending tradition and innovation. The lotus symbolizes purity, the red dot embodies the essence of Goddess Lakshmi, and the river represents their 8-decade legacy and tech-driven progress. In their Company Profile, I harmonized emotion, legacy, minimalism, and quality with the tagline "Bloom with Grace." For their tech-focused direction, I used the flow of the river that showcases the continued progress of Takshvi into the digital era.