Challenges
TFT started as a fresh-produce brand struggling to stand out in a crowded market. The challenge was to build a clear identity that communicated farm-fresh trust, create packaging that looked as fresh as the product itself, and craft a digital presence that could connect with modern, urban consumers.
The Solution
We shaped TFT into a modern, farm-fresh brand—crafting a clean identity, designing packaging that signaled freshness and reliability, and building a digital presence through a user-friendly website and vibrant social media strategy that connected directly with conscious, urban consumers.
