I

chose

to

name

the

brand

"Blinker's"

which

encapsulates

swift

perception

and

purpose.

For

visual

identity,

I

went

with

a

modern

logo

with

a

'B'

shape

that

looks

like

a

spectacle,

showing

the

brand’s

vision

as

a

fun

lens

brand

and

also

emphasizing

the

brand’s

positioning.

The

packaging

design

spoke

about

the

product,

without

looking

too

forceful,

and

had

a

minimalistic

approach

in

line

with

the

brand’s

modern

and

tech-driven

approach

with

lenses.

Precise

names

and

taglines

were

used

to

simplify

the

brand’s

nomenclature

for

easy

selection

for

customers.