I chose to name the brand "Blinker's" which encapsulates swift perception and purpose. For visual identity, I went with a modern logo with a 'B' shape that looks like a spectacle, showing the brand’s vision as a fun lens brand and also emphasizing the brand’s positioning. The packaging design spoke about the product, without looking too forceful, and had a minimalistic approach in line with the brand’s modern and tech-driven approach with lenses. Precise names and taglines were used to simplify the brand’s nomenclature for easy selection for customers.